Spot Expands Across Europe!
5 Top Tips to Increase Sales
There are always ways to increase sales and profit in your Convenience or Forecourt outlet. Latest him! research recently highlighted that there is a potential 30 minute window of opportunity for forecourt retailers to capture a sale other than fuel – and this can be done through influencing and inspiring that customer.
We share our top tips that you should work on in order to get the most out of your store and the space within it.
- Know what your top sellers are
It sounds obvious – but make sure you know what your top sellers are within your store and the profit you make on each sale – and ensure your top sellers are merchandised in the right way so that they a visible to the consumer as they walk through the store. If you’re not sure how best to merchandise certain products then speak to the supplier and ask them – they should be able to suggest where best to place the top sellers . Our team at Object are experts in each product and product range, and share our knowledge. Each store is different and has different needs, so we work with our customers to make sure the right planogram is provided, the products are merchandised and consumers find the shelves easy to navigate.
- Embrace technology
It’s not going to go away! Market research undertaken in December 2016 highlighted that mobile accessories will continue to grow. The most commonly used phone accessories include phone chargers and cables, headphones, portable cases, power banks, and portable speakers – these items are becoming common place in Convenience stores and Forecourts – and the category is only going to continue to grow so don’t get left behind. Check out our Object brand which has a wide range or mobile accessories that are perfect for convenience and forecourt outlets.
Successful outlets don’t rely on bread and milk, newspapers, smokers sundries and confectionery to drive their sales – they are innovative and actively look for interesting products that help drive extra sales. Many impulse purchases often come in the form of a gift or gadget – that must have product that is now available at an affordable price – such as our Dash Cam, the latest Fruit Fusion Water Bottle, a super speed Charging Bank or an Action Camera that perhaps consumers weren’t thinking of buying but saw the product and purchased on impulse. Stocking items like this will bring in those all important incremental sales.
- Be consistent and you will retain loyal customers
Ensure key lines are always in stock and merchandised correctly. If a loyal customer comes into your store to purchase a torch or mobile phone charger and you are out of stock, they are likely to go elsewhere. You then run the risk of them losing trust and loyalty in your outlet so it’s not worth taking the risk.
- Excellent Customer Service
With every customer being closely fought for, offering service with a smile and a helpful staff member makes all the difference.
Talk to us!
We are not just here to sell you products, we are here to help grow your business, drive your sales and keep your customers happy. We offer an all round service that goes above and beyond just supplying products. We are experts in Convenience and Forecourts and want to share that expertise with you. So give us a call on 0800 025 7680 and chat to a member of our team about your outlet and let us help your business grow.